Nectar, the UK’s largest loyalty programme, has announced the appointment of Will Shuckburgh as the new Managing Director of Nectar UK.
Nectar celebrated its tenth anniversary last year and is owned by the global loyalty company, Aimia. With over 19 million collectors a Nectar card is swiped on average 24 times per second. Will Shuckburgh will be responsible for the continued expansion and overall management of the programme.
Will moves into the Nectar role from Managing Director of European Commercial Development at Aimia where he sat on the group’s EMEA Executive Leadership Team. In this role, Will ran Aimia’s European Proprietary loyalty business - which manages loyalty programmes for clients such as RBS, Lloyds and Coca-Cola - and was also responsible for Aimia’s regional business development.
Having spent a significant part of his career at Nectar, Will has held a number of senior roles within the business. As Business Development Director he helped to step-change the growth of the programme with significant new partner additions including British Gas and Homebase, whilst as Client Services Director he cemented relationships with partners resulting in the renewal of every Nectar partnership up for review in 2012.
Commenting upon his new position, Will said:
“With Nectar growing from 16 million to 19 million customers in the past three years; £2 billion worth of rewards being given back since our launch; and customer satisfaction at an all-time high, the programme has never been more relevant. As the economic climate shows little sign of change, I look forward to building on this relevance to ensure that we are providing our partners with added value and our customers with a valuable tool in their financial armoury.”
This change comes as part of wider moves within Aimia’s global senior management team. These include the promotion of former Managing Director of Nectar UK, Jan-Pieter Lips, who has taken on the role of President for Aimia’s EMEA region. Jan-Pieter becomes a member of the global Executive Committee with immediate effect. A Dutch national who has worked in the UK since 2003, Jan-Pieter is one of the pioneers of the loyalty management industry in Europe, having started his career with Loyalty Management Group in the Netherlands in 1997.
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Notes to editor:
Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management.
In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.
19 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 500 leading online retailers.
Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.
For more information about Nectar, please visit: www.nectar.com
Aimia is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a US-based private company operating in transaction-driven marketing for electronic banking.
Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AIM) and has over 3,800 employees in more than 20 countries around the world. For more information about Aimia, please visit www.aimia.com.