8th March 2016 – Nectar will today launch its biggest ever omni-channel advertising campaign since its arrival in 2002 to show how it puts the ‘YOU’ in ‘thank you’ for customers. The campaign is the culmination of a transformational year at Nectar, in which the business has become digital first in all its customer communications, launched a new app and website and introduced a new personalisation engine to drive rewards.
The centrepiece of the campaign is a series of TV adverts narrated by Bill Nighy. Developed by Iris, the adverts celebrate the individual, spotlighting the peculiarities, quirks and eccentricities of the people which make up the diverse melting pot of Britain. The ads show how Nectar’s understanding of what makes each and every person tick is used to reward customers with things they truly love, supported with the strap-line: Nectar - we’re putting the ‘YOU’ in ‘thank you’.
The full length 40” advert will air for the first time on Tuesday 8th March across multiple channels, including premium spots on ITV and Channel 4. The spots will also run on YouTube, alongside further promotion on social media channels, including Facebook, Twitter and Instagram.
Meanwhile Nectar will be encouraging customers to tell them on social media, and through the Nectar app, what makes them individual, using the #makesmeME hashtag.
Will Shuckburgh, Managing Director of Nectar, said: “We’ve spent the past year working hard to ensure Nectar reflects the needs and wants of our 19million customers - not just now, but also for the future. We know they want offers and rewards which are relevant to them and mobile is how they’d like to receive them. That’s why we’ve transformed our business. We’re confident that this new ad campaign demonstrates our mission to individually thank each and every one of our customers.”
Alongside the campaign, Nectar will be offering its customers a fantastic month of generous offers such as:
- Customers can redeem 100 Nectar points (50p) for any hot drink at Caffe Nero (usually 350 points) from Thursday 17th – Wednesday 23rd March
- Every Nectar customer who swipes their card at Homebase from Thursday 10th – Wednesday 17th March will receive a points prize between 50 and 2,000 points
Will continues: “Nectar customers now receive great offers like these on a weekly basis. No longer do they have to wait to receive quarterly mailings in the post; they can check out the app to get the offers they want. This has transformed the value that we’re giving customers. We used to send customers 10 offers a quarter, now they receive over 100 offers every week.”