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Enjoy a splashing family day out

Press release   •   Jun 05, 2013 15:21 BST

Nectar Swim, which launches today (5 June 2013), will allow Nectar cardholders to swap Nectar points for swimming sessions at their local pool, giving families the chance to get active and enjoy days out together for less.

Over 400 swimming pools up and down the country have joined the new initiative so far, including public pools and members-only facilities, providing a splashing choice of locations in every region nationwide.

A Nectar Swim starts from as little as £1.50, or 300 points, for a child’s swim and £2.50, or 500 points, for an adult. Even better, family swims are on offer from as little as £7.50, or 1,500 points, meaning it’s easier than ever for families to enjoy a day out together.  

Not only does Nectar Swim provide Nectar cardholders with access to hundreds of locations and facilities, often available only to members, but using Nectar points to pay for a swimming session is approximately 40% cheaper than if paying for the same session with cash.

“With over half the country’s children unable to swim and one in ten parents saying their kids only ever swim when on holiday*, Nectar Swim, is the perfect way to help make swimming more accessible and affordable,” comments James Frost, Marketing Director at Nectar, the UK’s largest loyalty programme.

Customers can use the Pool Finder on to locate their nearest participating pool. To redeem their points, customers simply log-in using their Nectar card number and a voucher will be emailed to them within 48 hours which they then take to the swimming pool along with their Nectar card.


Notes to Editors:

·  *Source: ‘Learning the Lesson : The Future of School Swimming’ (report by The ASA and Kellogg’s, 23 May 2013)

Nectar Swim redemption costs/terms:

Ticket type

Silver Pool

Gold Pool


300 points

1000 points


500 points

1500 points

Family (2 adults,  2 children)

1500 points

3000 points

·  Pools have been tiered as silver and gold to reflect the facilities available i.e. a gold pool may have a sauna / steam room or waterslides, whilst a silver pool may simply be a regular lane swimming pool

·  Swimmers will receive a voucher over email in return for their Nectar points, which will be valid at the selected pool up to 30 days from the issue date

·  Vouchers cannot be exchanged or refunded once issued, in accordance with the voucher terms and conditions

·  Full terms and conditions online at


About Nectar:

Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management.

In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.

19 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via at over 500 leading online retailers.

Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.

For more information about Nectar, please visit: