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Boastful Brits Inspire the Nation to Get More For Their Money

Press release   •   Jun 23, 2015 08:00 BST

Whether designer togs or fancy clogs; Brits love to boast – especially if they’ve pocketed themselves a deal buying them. New research1 shows that almost one in ten would even go so far as to say that the feeling they get when securing a super-saving on something is better than having sex.

Almost a third of all boasting Brits are so excited by a deal, that they’re talking about their savvy exploits within an hour of finding a bargain, with women 56% more likely than men to show off about their money saving antics within just 15 minutes.

It would also seem, according to the research conducted to mark the launch of Nectar Savvy Lifestyle, that gone are the days of just the Del Boy style ‘pub preachers’ crowing “Guess how much!?” – with 35% talking about deals at work, 9% at a supermarket, 6% in the gym and even some savvy-sharing secrets on public transport (5%). That’s also not taking into account the 15% of people who also take to their phones and social media to share their excitement about their fantastic find.

One in five Brits admit to boasting about money saving deals and saving money a few times a week, with the main topics of conversation being around holidays (49%), clothes (45%) and groceries (36%). In fact, as a nation we are twice as likely to boast about a holiday we got a deal on than if we’d spotted celebrities while away.

Will Shuckburgh, Nectar Managing Director and co-judge of the national Nectar Savvy Lifestyle search for those with the savviest lifestyle comments; “There’s a feel good factor to getting a deal – as proven by the 61% of people who actively seek them out. We all know someone that’s snapped up a saving and we want some of that for ourselves – it brings out the competitive streak in us all.”

The research also found that there are over 1.3 million selfish savers in the UK2 who keep tight lipped to avoid others benefiting from the money saving deals they find.

Sarah Willingham, co-judge and the newest BBC Dragon adds; “It amazes me that people don’t want to shout about their savvy purchases – if we all share our experiences and advice with others, we can hope to inspire positive change in people’s lifestyles. I am pleased to see that this miserly behaviour isn’t the norm as the research has shown 46% of people share savvy tips because they want to help others be smart with money and they’re proud of their money saving prowess (31%). This is great because after all, the more us savers share, the better it is for everyone.”

27% of Brits feel motivated when they hear someone boast about an impressive money saving deal they’ve secured. To such a degree, that some will go to great lengths in order to get the little luxuries in their life, without having to spend a fortune:

  • A third of Brits (33%) said they would visit a designer discount outlet
  • Almost a quarter (23%) said they would visit charity shops in affluent areas
  • 15% said they would even travel abroad to places where luxury items can be bought at a lower price
  • 7% make friends with someone who works for a brand they like to get the staff discount

The Nectar Savvy Lifestyle challenge is open to anyone in the UK who can demonstrate their prowess with the pounds, who will employ some nifty tactics themselves. The ‘savvy lifestyler’ will have a knack for converting smaller budgets into rewarding experiences and have the ability to share their savvy secrets along the way, in the hope of bagging a top prize worth up to £10,000*.

As well as Will Shuckburgh and Sarah Willingham, the competition will be judged by a host of experts including; the ultimate ‘yes man’ Danny Wallace and top-nosh telly chef Rebecca Seal over the course of five uniquely themed savvy challenges.

Those wishing to enter Nectar Savvy Lifestyle and be in with a chance of winning the amazing prizes on offer can find out more and apply now at before the 19 July closing date.


For more press information, case studies or images please contact the Nectar PR team on: / 0207 479 0910

Notes to Editors


1Research: CensusWide 10-12 June 2015, 2024 responses from adults aged 16+

2Selfish Savers: 52,046,965 [Adults (16+): ONS Mid-2013 Population Estimates] x 2.6% respondents who said they would “Keep it to myself - I don't want others benefiting” when asked what they would do following making a saving

The top 20 bargain boasting topics are:

Holiday 49%

Clothes 45%

Groceries 36%

Mobile phone 27%

Dinner out 26%

New car 25%

Gifts 25%

TV and home technology 23%

Train travel 20%

Festival, concert or event tickets 20%

Computer equipment 17%

Wine 17%

Internet, TV or mobile contract 16%

New house or flat 13%

Handbag 11%

A round of drinks 8%

Gym or exercise classes 6%

Luggage 5%

Engagement ring 3%

Air tickets 1%

Nectar Savvy Lifestyle campaign in brief:

What: Nectar Savvy Lifestyle is a new competition to find the person in the UK with the savviest lifestyle, encouraging the nation to act smarter with their cash. To enter, simply complete an online questionnaire on the Nectar Savvy Lifestyle website (

Who: Open to anyone in the UK aged 18 or over. The competition is hosted by Nectar with judges, new BBC ‘Dragon’, Sarah Willingham and Nectar Managing Director, Will Shuckburgh and specialist guest judges for the weekly challenges.

Where: Six contestants will participate in a series of weekly themed challenges by posting on social media channels and one wrap up story a week hosted on, along with posts written by Sarah Willingham, on how people can aim for a luxury lifestyle on a lower budget.

When: Entrants have until 19 July 2015 to submit their entry form. The weekly challenges will be taking place during August and September 2015 and the overall winner will be announced in September 2015.

How: For the first stage, entrants will complete the entry form on Then, judges Sarah Willingham and Will Shuckburgh will narrow the entries down to six finalists who will partake in the weekly challenges. Entrants will complete the tasks they have been challenged to do and will offer tips and advice each week based on their focused category via social media and their blog, the expert judges will then pick their overall winner.

  • Not only that, there will be the chance for everyone to get involved via a ‘could you do better?’ challenge, which will be announced weekly on Nectar’s social media channels, including Facebook and Twitter. The top five best entries will go to the public vote via the Nectar Facebook page, with the winner taking home £250.

*Why: The contestants who aspire to have the ‘savviest lifestyle’ will be treated to a weekly prize worth £1,000 and the overall winner receives a £5,000 cash prize and 100,000 Nectar points

About Nectar

Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a data-driven marketing and loyalty analytics company. In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.

19 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via at around 500 leading online retailers.

Nectar was awarded the “Best card-based loyalty programme” at the 2012, 2013 and 2014 Loyalty Awards for Europe and the Middle East.

For more information about Nectar, please visit: